SEO Expert
Are You Ready to Discover the True Power of Article Marketing?
Article marketing is delivering long-term traffic to thousands of websites and making many people a fulltime living. Given below are a few article marketing benefits that you should be aware of.
One of the strengths of article marketing is its ability to allow you to talk directly to the reader; all while pre-selling and informing them. In this day and age, consumers are worried about identity theft and their financial information being stolen. Trust is a very big issue online. Part of the power of article marketing is its ability to make you a credible source of information and the other part of its power lies in its ability to give the reader the information they need to find the product that best fits their needs. The key to article marketing is to learn to pre-sell. The term pre-selling has become quite popular in the Internet marketing world because of its importance. And your article is the perfect place to start pre-selling your prospects; they are already interested in the topic and want to hear your suggestions. The person who searched for the keywords that made your article appear was already looking for the information that you are providing; so, your job is to close the sale. The reader already wants the to learn more about what you are writing about so give it to them, along with a link to your site for more information. The power of article marketing is in the pre-sell. Building a group of followers is easy with articles as long as you share good information. When you actually put the time in to share information that the reader perceives as valuable and do it in a way that doesn't seem like you have an agenda; you will get positive feedback. Whatever you do, always put out quality content and you will be well accepted by your market. We all have our interests so can you remember your thoughts when you read a really good article about a topic you are passionate about? You would more likely subscribe to their list over another author. That is the effect that a quality article has on people; it will take you out of the information seeking phase and put you right into a sales funnel. Once your readers are hooked on your content, you can then sell them stuff that will satisfy their thirst for more information but you have to continue to provide value.
Still another benefit of writing articles is that, over time, your name will become familiar to people and they will gradually start to see you as someone with a lot of valuable information. As your reputation grows, this makes people see you as reliable and trustworthy. You'll notice that you will start to build loyal readers who will follow your articles and take your advice on a regular basis. You then move from being just another article writer to an established expert in your niche. As you carve out your own place within your niche, your article marketing efforts will become easier as your articles become sought after. In conclusion, article marketing can play a major role in your Internet marketing campaign if you take it the right way and apply it with perseverance.
Source: Tristan Schlote is our guest SEO expert who also writes articles on the subject of Seo Placement.